New sales channel for
Cumlaude Lab
+3567%
Traffic skyrocketed
+9247%
Average daily paid ROI increased
+155%
ROI improved
Platforms
TikTok
Cumlaude Lab is a Spain-based female personal care brand that champions a comprehensive approach to women's intimate health solutions. The brand offers a range of product lines to address various personal care needs of women of all ages. In 2023 the brand entered Douyin (TiKTok China) to increase sales and expand the brand exposure
Background & Challenge
In 2023, Cumlaude Lab joined the TikTok China (Douyin) platform and unlocked expansive marketing potential with the tool of TikTok China(Douyin) Shopping Ads. Within only 5 months of openning up a new shop + account, they made swift progress and saw a significant traffic boom during the shopping festival.
Strategy & Results
Services
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Influencer marketing
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Community management
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Social strategy
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Social video and content production
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Paid media
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Social e-commerce
