Optimize brand search compaign for Ettusais
Platforms
TikTok
Ettusais, a beauty brand under Shiseido, utilized TikTok China (Douyin) Search Brand Zone to tailor search results and engage its target audience. By directing interested users to the brand’s TikTok China (Douyin) business account and livestreaming rooms, Ettusais effectively communicates with and connects to its audience.
Background & Challenge
By setting relevant keywords in advance, it actively guides interested users to explore the brand and its products after watching product evaluation videos or makeup tutorials. The customized search results section highlights brand videos, boosts followers, and drives conversions by providing easy access to products and livestreaming rooms. The brand effectively increased visibility by leveraging search ads during peak seasons, surpassing industry benchmarks in performance.
Strategy & Results
Services
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Influencer Marketing
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Community Management
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Social Strategy
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Social Video and Content Production
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Paid Media
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Social e-commerce
+35%
CTR peak surpasses industry benchmark by 33%
+20-21%
Average CTR
