Influencer marketing campaign for Forte Pharma
Platforms
Xiaohongshu (RED)
Forte Pharma is a well-established European brand specializing in dietary supplements and health products, renowned for its science-based formulations that enhance wellness and vitality. Forte Pharma entered the Chinese market with a strategic aim to boost sales and increase brand awareness.
Background & Challenge
To resonate with Chinese consumers, Forte Pharma partnered with vertical influencers on Xiaohongshu (RED), focusing on mum & baby, and beauty sectors. Mum & baby influencers highlighted products for prenatal and postnatal health, appealing to health-conscious mothers. Beauty influencers integrated Forte Pharma into their skincare routines, emphasizing benefits for skin health.
These collaborations generated organic buzz, built community trust, and increased visibility, driving interest and sales for Forte Pharma in China.
Strategy & Results
Services
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Influencer marketing
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Community management
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Social strategy
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Content production
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Paid media
+300%
Organic Traffic
+35%
Engagement rates
