Boost brand exposure for
Fujifilm Instax
Platforms
TikTok
In a time of skyrocketing smartphone photography, it became crucial to highlight the distinctive shooting experience offered by InstaX. To achieve this, InstaX rallied user-generated content (UGC) creation to quickly make this topic go viral.
Background & Challenge
InstaX seamlessly tapped into users' desire to capture and share memorable moments, enhanced by customized stickers and music. They cleverly created a low barrier to entry for user-generated content (UGC) creation while replicating the unique experience of using a real camera. This approach successfully boosted brand relevance by engaging users in photography and self-expression through incentivized campaigns and influencer collaborations.
The campaign exceeded expectations in both UGC submissions and brand exposure.
Strategy & Results
Services
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Influencer marketing
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Community management
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Social strategy
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Social video and content production
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Paid media
150M+
Total video views
135K+
UGC video with brand effects
8M+
Total engagements
