Optimize sales bundle for Intima
Platforms
TikTok
Intima is a French brand specializing in women's intimate care products, known for its innovative and high-quality solutions tailored to female health and hygiene. The brand wishes to leverage TikTok China (Douyin) as first entry into China market.
Background & Challenge
Intima continuously tests products to find those best suited for shelf placement, using various optimization tools to explore the most effective product shopping ads promotion, successfully creating bestselling items.
The brand offers a rich selection of 16 carefully chosen products with over 200 product combinations, significantly surpassing the industry average.
With the activation of TikTok China (Douyin) Product Shopping Ads, Intima further accelerated its coverage of high-quality traffic on the TikTok China (Douyin) Mall, expanding new growth opportunities.
Strategy & Results
Services
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Influencer marketing
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Community management
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Social strategy
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Social video and content production
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Paid media
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Social e-commerce
+70.8%
Increase in orders from PSA
+112.5%
Increase in order payment from PSA
