Product launch for KRYOLAN
Platforms
TikTok
KRYOLAN, founded in Germany in 1945, is a professional makeup brand favored by many Hollywood stars, international and domestic film and TV stars, as well as models. Its three-color and six-color concealers, known for their "large volume and great coverage," became one of China's early internet-famous beauty products. At the end of 2021, KRYOLAN launched on the TikTok China (Douyin) platform, focusing on the sale of its star foundation products, including concealers, loose powder, and setting products.
Background & Challenge
KRYOLAN leverages comprehensive product promotion, optimizing live stream ROI across TikTok China (Douyin)'s recommendation feeds, live stream squares, malls, and search functions to boost overall live stream sales. They utilize a one-click speed adjustment tool to replace ROI coefficient and budget adjustments, allowing for more flexible and controllable traffic regulation. This enables rapid volume increases or decreases without affecting overall campaign stability.
Additionally, the brand capitalizes on marketing events and current affairs, increasing investment during the mid-Autumn Festival to steadily enhance store transaction volume and sales while maintaining a stable ROI.
Strategy & Results
Services
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Influencer marketing
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Community management
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Social strategy
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Social video and content production
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Paid media
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Social e-commerce
+4.2%
Increase in Click-Through Rate
+2.06
ROI
