Boost promotional day of sales for Move Free
Platforms
TikTok
Move Free is a renowned nutritional supplement brand known for its high-quality products that support joint health and overall wellness. The brand has been fostering and expanding its new users on Douyin (TikTok) through deep cooperation with Douyin e-commerce and accelerated paid advertising, thereby enhancing the marketing closed-loop chain on Douyin.
Background & Challenge
During the Double 11 Shopping Festival, Move Free aims to maximize Douyin's platform capabilities to create breakout products, leveraging the influence of Douyin's seeding to capture the entire network.
To achieve this goal, Move Free formulated a big promotion strategy based on different sales nodes of third-party e-commerce platforms. They delved deeply into the needs of core target user groups, focusing on people with nutritional needs. By using scenarios to drive the high-efficiency conversion of products and combining content output with high-interest points, they utilized the Nobid tool for rapid volume expansion in e-commerce traffic, thereby significantly boosting GMV (Gross Merchandise Volume).
Strategy & Results
Services
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Influencer Marketing
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Community Management
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Social Strategy
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Social Video and Content Production
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Paid Media
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Social e-commerce
+115%
CVR higher than industry average
+101%
Consumption increase during big sales
