Boost video ad performance for TS
Platforms
TikTok
Celebrity and popular creator endorsements are particularly effective for Open Screen Ads. The Korean shampoo brand TS leveraged a Splash Ad featuring popular artist G-Dragon to promote their products and direct users to their Alibaba page, contributing to higher sales.
Background & Challenge
Compelling visuals: Used high-quality videos to capture immediate attention
Interactive creativity: Engaged users with interactive brand content, enhancing interest and boosting CTR
Precise targeting: Reached young audiences in specific cities, leveraging relevant beauty-related topics that are aligned with their interests. This optimized the effectiveness of their ads.
Strategy & Results
Services
-
Influencer Marketing
-
Community Management
-
Social Strategy
-
Social Video and Content Production
-
Paid Media
+11.32%
Average CTR
+264%
Achieved over 2x improvement compared to industry benchmarks
