Event Highlights
🎉 On October 11th, RougeLink, in collaboration with ByteDance, hosted a highly successful event, “How Can Europe Learn From Social Media Platform's Success In China?”. Our online and onsite participants were highly engaged and gained valuable and exclusive information about Douyin and the Chinese market.
During the event, Xiaoyan Chen shared her unique insights into the Douyin social media platform and successful brand development experiences in e-commerce. She highlighted that Chinese e-commerce market has immense potential, with sales exceeding $3,024 billion and a growing middle-class consumers of 553 million in 2024 📈 . With 600 million + DAU and a GMV of $350+ billion 💥 , Douyin presents an ideal entry opportunity for European brands seeking expansion. Additionally, Ni LORIN introduced our Douyin live streaming tactics and impressive achievements in the e-commerce. By establishing long-term exclusive partnerships with many KOLs, we have already helped many beauty, skincare and luxury brands launch live streaming events internationally 🌍 , boosting brand visibility and recognition, and effectively driving sales growth.
Demi Shi, Head of Brand Partnerships at Douyin E-commerce Global, noted that Douyin leverages short videos, live streaming, and influencer marketing to create efficient shopping experiences and drive business growth 🚀 . To support brands entering the Chinese market, Douyin offers tools for brand building, including influencer collaboration, category guidance, and operational support. Cynthia Xing, Product Marketing Strategy Lead at Ocean Engine, also emphasized Douyin's effectiveness in customer acquisition 🔥 , with 85% of users being new, and highlighted that 20-40% of transactions occur outside of Douyin after initial engagement. Pierre Etienne Boilard, Director of Social Media at Reworld Media, emphasized the role of targeted editorial strategies in community building and how combining media reach with influencer engagement drives 550M monthly video views and boosts ROI.
🌟 As a leading marketing agency and a strategic partner of TikTok, ByteDance, Douyin and Alibaba Group, RougeLink specializes in providing omni-channel digital marketing solutions and creative content services, including 3D, Motion Design, AIGC and AR. We have successful experiences in helping brands to succeed on TikTok and Douyin, enhance brand visibility and awareness, and effectively improve their performance on social media platforms. In the future, we look forward to collaborating with more brands, helping them achieve greater success through innovative strategies and cutting-edge digital solutions.
We sincerely thank you for your interest in this event! 🤝
Access to China’s $2.7 trillion retail e-commerce market? Deep dive on social media in China in 2024
Fri, Mar 29
|Paris
Recently, China’s retail e-commerce market has become a global powerhouse, with an estimated worth of about $2.7 trillion. It presents immense opportunities for brands to expand their presence and tap into a vast consumer base.
Time & Location
Mar 29, 2024, 10:00 AM – 11:00 AM
Paris, 5 Parv. Alan Turing, 75013 Paris, France
About the event
In collaboration with Xiaohongshu (RED) - equivalent of Instagram in China, the strategic responsible at Xiaohongshu (RED) would join us in a special event focused on gaining valuable insights into China’s booming retail e-commerce market and the evolving social media landscape in 2024.
Event theme: Access to China’s $2.7 trillion retail e-commerce market? Deep dive on social media in China in 2024
Speaker: strategic responsible at RED (Xiaohongshu), partners at RougeLink
Time: Friday 29th Mar, 10h-12h
Offline venue: Station F (5 Parv. Alan Turing, 75013 Paris)/ Junior stage
Obligatory registration on RougeLink website
Recently, China’s retail e-commerce market has become a global powerhouse, with an estimated worth of about $2.7 trillion. It presents immense opportunities for brands to expand their presence and tap into a vast consumer base. It is crucial for success to understand the intricacies of this large market and the role of social media platforms.
During the event, we will be conducting a deep dive into the latest trends, strategies, and consumer behaviors that are shaping China’s today retail e-commerce landscape. We invite the strategic responsible at RED (Xiaohongshu) to share invaluable insights on leveraging social media platforms to drive brand awareness, engagement, and sales in the Chinese e-commerce market.
We believe that your brand would greatly benefit from attending this event and look forward to welcoming you to this insightful event and fostering meaningful discussions that can shape the future of your brand’s success in China’s thriving retail e-commerce market.
Tickets
Attend physically in Paris
Limited places: 30 places at Station F (5 Parv. Alan Turing, 75013 Paris) / Junior Stage. We would send to you a confirmation letter and invitation by email.
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