Event Highlights
🎉 On October 11th, RougeLink, in collaboration with ByteDance, hosted a highly successful event, “How Can Europe Learn From Social Media Platform's Success In China?”. Our online and onsite participants were highly engaged and gained valuable and exclusive information about Douyin and the Chinese market.
During the event, Xiaoyan Chen shared her unique insights into the Douyin social media platform and successful brand development experiences in e-commerce. She highlighted that Chinese e-commerce market has immense potential, with sales exceeding $3,024 billion and a growing middle-class consumers of 553 million in 2024 📈 . With 600 million + DAU and a GMV of $350+ billion 💥 , Douyin presents an ideal entry opportunity for European brands seeking expansion. Additionally, Ni LORIN introduced our Douyin live streaming tactics and impressive achievements in the e-commerce. By establishing long-term exclusive partnerships with many KOLs, we have already helped many beauty, skincare and luxury brands launch live streaming events internationally 🌍 , boosting brand visibility and recognition, and effectively driving sales growth.
Demi Shi, Head of Brand Partnerships at Douyin E-commerce Global, noted that Douyin leverages short videos, live streaming, and influencer marketing to create efficient shopping experiences and drive business growth 🚀 . To support brands entering the Chinese market, Douyin offers tools for brand building, including influencer collaboration, category guidance, and operational support. Cynthia Xing, Product Marketing Strategy Lead at Ocean Engine, also emphasized Douyin's effectiveness in customer acquisition 🔥 , with 85% of users being new, and highlighted that 20-40% of transactions occur outside of Douyin after initial engagement. Pierre Etienne Boilard, Director of Social Media at Reworld Media, emphasized the role of targeted editorial strategies in community building and how combining media reach with influencer engagement drives 550M monthly video views and boosts ROI.
🌟 As a leading marketing agency and a strategic partner of TikTok, ByteDance, Douyin and Alibaba Group, RougeLink specializes in providing omni-channel digital marketing solutions and creative content services, including 3D, Motion Design, AIGC and AR. We have successful experiences in helping brands to succeed on TikTok and Douyin, enhance brand visibility and awareness, and effectively improve their performance on social media platforms. In the future, we look forward to collaborating with more brands, helping them achieve greater success through innovative strategies and cutting-edge digital solutions.
We sincerely thank you for your interest in this event! 🤝
How Can Europe Learn From Social Media Platform's Success In China?
Fri, Oct 11
|Paris
We’re thrilled to invite you to a high-impact meeting hosted by RougeLink, in collaboration with Douyin (with 600 million DAU) and Reworld Media, for any brand looking to expand its reach and influence to understanding China’s social media ecosystem, and better adapt its social media strategy.
Time & Location
Oct 11, 2024, 2:00 PM – 4:00 PM GMT+2
Paris, Station F (5 Parv. Alan Turing, 75013 Paris) or Virtual ZOOM
About the event
🎉 Exclusive Event Invitation: How Can Europe Learn From Social Media Platform's Success In China? 🎉
We’re thrilled to invite you to a high-impact meeting hosted by RougeLink, specialist in marketing in China, in collaboration with Douyin (with 600 million daily active users)—China’s leading social media platform—and Reworld Media, a global digital media leader.
In today’s rapidly evolving digital world, understanding China’s social media ecosystem is essential for any brand looking to expand its reach and influence.
✨ Specialists to Share Insights:
Cynthia Xing (Product Marketing Strategy Lead @Ocean Engine)
Demi Shi (Head of Brand Partnerships @Douyin E-commerce Global)