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Nous servons

Platforms

TikTok

In a time of skyrocketing smartphone photography, it became crucial to highlight the distinctive shooting experience offered by InstaX. To achieve this, InstaX rallied user-generated content (UGC) creation to quickly make this topic go viral.

Background & Challenge

InstaX seamlessly tapped into users' desire to capture and share memorable moments, enhanced by customized stickers and music. They cleverly created a low barrier to entry for user-generated content (UGC) creation while replicating the unique experience of using a real camera. This approach successfully boosted brand relevance by engaging users in photography and self-expression through incentivized campaigns and influencer collaborations.

The campaign exceeded expectations in both UGC submissions and brand exposure.

Strategy & Results

Services

  • Influencer  marketing

  • Community management

  • Social strategy

  • Social video and content production

  • Paid media

150M+

Total video views

135K+

UGC video with brand effects

8M+

Total engagements

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