Nous servons
Platforms
TikTok
Vit.o.Best is a premium nutritional supplement brand renowned for its high-quality products and endorsements by elite athletes and the Spanish royal family. By adopting a product strategy of "superior where others are present, unique where others are absent," the brand continuously builds its reputation and user awareness. In 2021 Vit.o.Best launched on TikTok China (Douyin)’s platform, utilizing a matrix of influencers to create viral products.
Background & Challenge
Using live streaming as the main sales strategy, Vit.o.Best paired this with a dedicated operations and traffic management team. This approach provided TikTok China (Douyin) users with clear product explanations and a high-quality live shopping experience.
As the influencer matrix and live streaming styles developed, the brand increased its advertising efforts, enhancing influencer exposure through ad traffic. By employing a combination of live streaming, seeding, and targeted advertising, the brand efficiently expanded its audience reach and accelerated product adoption, significantly shortening the time required for brand building.
Strategy & Results
Services
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Influencer Marketing
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Community Management
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Social Strategy
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Social Video and Content Production
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Paid Media
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Social e-commerce
+76%
Improved product exposure
+153%
Increase in orders
+283%
Increase in new customer orders
