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Huazhu Hotel Group is a leading Chinese hospitality company that operates a wide range of hotel brands, with a portfolio exceeding 7,000 hotels across more than 400 cities in China. During the Christmas and New Year period, Huazhu Group piloted "pre-sale vouchers" on TikTok China (Douyin), covering 242 stores in the Jiangsu, Zhejiang, and Shanghai regions.

Background & Challenge

Content Marketing: The "Huazhu Three Kilometers" IP aims to make every Huazhu hotel a core attraction within a three-kilometer radius, providing unique living experiences for every guest.

Customized Products: The limited "Suixin Stay" vouchers were launched for the first time, with only 10,000 vouchers available, covering 242 stores in Jiangsu, Zhejiang, and Shanghai.

Holiday Marketing: For local trips during the Christmas and New Year period, the campaign was executed in three stages: warming up with short videos, a sprint with live streams, and ongoing content marketing. Through influencer collaborations and self-operated strategies, the campaign reached the TikTok China (Douyin) local hotspot list, achieving a transaction volume of RMB 20 million.

Strategy & Results

Services