Top 10 Paid Media Agencies in China
In the rapidly evolving digital landscape, paid media stands as a cornerstone for brands seeking to amplify their presence and connect...
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Aug 2
Top 10 TikTok/Douyin Marketing Agencies in China
In the rapidly evolving landscape of digital marketing, TikTok/Douyin has become a powerhouse platform for brands seeking to engage with...
Aug 1
Top 10 TikTok Marketing Agencies in the US
As TikTok continues to dominate the social media landscape, brands in the US are increasingly seeking expert guidance to leverage the...
Jun 12
China TikTok E-commerce and the 520 Love Confession Season: A Celebration of Luxury
520, a unique Chinese festival resembling Valentine’s Day, known as the “Love Confession Season”, serves as a significant milestone for...
Jun 5
Rougelink Presents at CEIBS Event on Sino-European Business
On June 3, 2024, the founders of RougeLink, Xiaoyan CHEN and Ni PAN presented in a workshop organized by CEIBS at Station F, the world's...
May 30
Top 20 live-streamers on TikTok China – Series 1 Yi Ge: 30 million followers
Yi Ge (衣哥) is a leading livestreaming sales expert on the Douyin platform. With a massive fan base of over 30 million followers , he has...
May 30
The Rise of Luxury E-commerce on China TikTok
In 2023, China TikTok’s luxury short videos averaged over 13 billion views per month, with luxury live streams attracting over 22...
Mar 4
Douyin (China TikTok) E-Shop's New Year Success: Emotion-Driven Advertising & Festival Promotion Strategy
Douyin's e-commerce soared during Lunar New Year with emotion-driven advertising and strategic promotions.
Jan 10
Analysis of OLAY marketing strategy in China on e-commerce platforms
OLAY, as a beauty brand under Procter & Gamble, one of the world’s largest consumer goods companies, is a world-renowned skincare brand....
Jan 10
New Trend of Cross-border in China: Douyin (TikTok China) Promotes the Global Shopping Business
On September 6, 2023, a significant event for the Douyin E-commerce Global Shopping industry unfolded in Shanghai. Themed "Dance Through...
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Nov 155 min read
TikTok Communities as Self-Care Spaces: Finding Connection and Comfort in a Digital World
In today’s fast-paced digital world, social media platforms have transformed into more than just places to share updates and watch...
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