Douyin (China TikTok) has firmly established itself as a powerhouse in the Chinese social media and marketing landscape, boasting 750 million daily active users (DAU) and over 1.1 billion monthly active users (MAU) by 2024. The platform has consistently achieved a double-digit year-over-year growth rate, underpinned by its innovative features and expansive user base. In 2023 Douyin (China TikTok)’s gross merchandise value (GMV) skyrocketed by 256%, reaffirming its leadership in China’s digital commerce sector. The platform’s influence continues to expand, driving not only social engagement but also shaping the future of retail and marketing in China.
RougeLink, with offices in Paris, Shanghai, and Hangzhou, specializes in e-commerce and digital marketing services. As a strategic partner of TikTok, Douyin (China TikTok), and Xiaohongshu, we work with international brands to implement online strategies in Europe, US and China, offering comprehensive solutions across the entire e-commerce value chain. To launch or improve the management of social media account or e-commerce operation on Douyin (China TikTok), please contact RougeLink.
Last week, we witnessed a surge in several captivating topics that not only entertained millions but also set the stage for future content strategies. In this blog, we’ll break down the most popular trends and offer insights on how to leverage these trends in your own Douyin (China TikTok) strategy.
Looking to stay ahead in the world of Douyin (China TikTok)? Subscribe to our weekly trend report and never miss out on what’s hot on the platform. Whether you’re looking for inspiration or insights, we’ve got you covered!
*The index is defined and generated by Douyin’s internal data analysis system.
Hot Index: Measures the popularity of a keyword on Douyin. It includes two key metrics:
1. Comprehensive Index: Reflects overall keyword popularity, calculated by weighting content volume, user interactions, and search data. It breaks down into:
• Content Score: Based on the quantity of articles/videos.
• Propagation Score: Measures how widely content is consumed.
• Search Score: Assesses search volume related to the keyword.
2. Search Index: Specifically tracks keyword search trends, with a higher index indicating greater search popularity.
Douyin (China TikTok) Trends of the Week - 13 Sept 2024
1. Mid-Autumn Festival Greetings
Hot Keywords: Mid-Autumn Festival, holiday, greetings
Description: The celebration of the Mid-Autumn Festival has sparked conversations across social platforms, with people exchanging festive greetings and well wishes. Many are sharing cultural stories and memories tied to the holiday.
Hot Index: 12.1M
2. iOS 18 Official Release Goes Live @Apple
Hot Keywords: iOS 18, official release, technology
Description: Apple's iOS 18 has officially been launched, generating excitement among users. Many are discussing the new features, performance improvements, and user interface updates, marking a significant moment for iPhone and iPad users worldwide.
Hot Index: 12.1M
3. Why Hairy Crabs Are Struggling to Sell This Year
Hot Keywords: Hairy crabs, market, sales
Description: The market for hairy crabs has experienced a significant decline this year, leading to much discussion online. Many are wondering about the causes of the drop in demand and the impact on the traditional crab-selling season.
Hot Index: 10.5M
4. Wang Churan's China Chic Style Stuns Audiences
Hot Keywords: Wang Churan, new look, China Chic
Description: Chinese actress Wang Churan's latest appearance has created a buzz online, with many praising her stunning transformation and unique style. Fans and fashion enthusiasts alike are captivated by her bold and eye-catching new look.
Hot Index: 10.3M
5. What It's Like to Celebrate Mid-Autumn Festival Abroad
Hot Keywords: Mid-Autumn Festival, abroad, experience
Description: Many people living abroad are sharing their unique experiences of celebrating the Mid-Autumn Festival in foreign countries. From cultural differences to creative ways of keeping traditions alive, the topic has sparked a wide discussion online.
Hot Index: 9.2M
Douyin (China TikTok) Trends of the Week - 06 Sept 2024
Douyin (China TikTok) Trends of the Week - 29 Aug 2024
Looking to stay ahead in the world of Douyin (China TikTok)? Subscribe to our weekly trend report and never miss out on what’s hot on the platform. Whether you’re looking for inspiration or insights, we’ve got you covered!
RougeLink, with offices in Paris, Shanghai, and Hangzhou, specializes in e-commerce and digital marketing services. As a strategic partner of TikTok, Douyin (TikTok China), and Xiaohongshu, we work with international brands to implement online strategies in Europe, US and China, offering comprehensive solutions across the entire e-commerce value chain. Want to launch or improve the management of social media account or e-commerce operation on Douyin (TikTok China), please contact RougeLink.