Douyin (TikTok China) has firmly established itself as a powerhouse in the Chinese social media and marketing landscape, boasting 600 million daily active users (DAU) and over 1.1 billion monthly active users (MAU) by 2024. The platform has consistently achieved a double-digit year-over-year growth rate, underpinned by its innovative features and expansive user base. In 2023 Douyin (TikTok China)’s gross merchandise value (GMV) skyrocketed by 256%, reaffirming its leadership in China’s digital commerce sector. The platform’s influence continues to expand, driving not only social engagement but also shaping the future of retail and marketing in China.
RougeLink, with offices in Paris, Shanghai, and Hangzhou, specializes in e-commerce and digital marketing services. As a strategic partner of TikTok, Douyin (TikTok China), and Xiaohongshu, we work with international brands to implement online strategies in Europe, US and China, offering comprehensive solutions across the entire e-commerce value chain. To launch or improve the management of social media account or e-commerce operation on Douyin (TikTok China), please contact RougeLink.
Last week, we witnessed a surge in several captivating topics that not only entertained millions but also set the stage for future content strategies. In this blog, we’ll break down the most popular trends and offer insights on how to leverage these trends in your own Douyin (TikTok China) strategy.
Looking to stay ahead in the world of Douyin (TikTok China)? Subscribe to our weekly trend report and never miss out on what’s hot on the platform. Whether you’re looking for inspiration or insights, we’ve got you covered!
Douyin (TikTok China) Trends of the Week - 11 Oct. 2024
League of Legends: T1 Sweeps G2
Hot Keywords: League of Legends, T1 Team, G2 Team, eSports event
Description: In a recent international League of Legends match, Korea's T1 team demonstrated their strength by defeating Europe's powerhouse G2 team with a 3-0 sweep, securing their advancement to the next round. This match once again proved T1's dominance on the global stage.
Hot Index: 11.63M
Qinwen Zheng Advances to Wuhan Open Women's Singles Semifinals
Hot Keywords: Qinwen Zheng, tennis, Wuhan Open, women's singles
Description: Chinese tennis player Qinwen Zheng showcased an outstanding performance at the Wuhan Open, successfully advancing to the women's singles semifinals. Her impressive display not only adds to her personal career milestones but also brings honor to Chinese tennis.
Hot Index: 9.27M
Get Early Access to the Native HarmonyOS Version of WeChat
Hot Keywords: WeChat, HarmonyOS, Huawei, operating system
Description: With the increasing adoption of Huawei's self-developed operating system, HarmonyOS, users can now experience the WeChat version specifically designed for HarmonyOS. This app aims to better integrate with the Harmony platform, providing a smoother user experience.
Hot Index: 9.14M
How Easy is It to Clean Modern Chalkboards?
Hot Keywords: chalkboards, teaching tools, easy-clean materials
Description: A new type of chalkboard product has emerged in the education sector, using advanced material technology that makes chalk marks much easier to erase. This improvement not only enhances classroom hygiene but also reduces the workload for teachers.
Hot Index: 8.9M
This Fall Outfit Has Me Totally Smitten
Hot Keywords: fall fashion, fashion trends
Description: As the seasons change, a new fall clothing collection has captured widespread attention. The series is loved for its unique design concept and comfortable wear, becoming part of the current fashion trends.
Hot Index: 8.86M
Douyin (TikTok China) Trends of the Week - 04 Oct. 2024
National Day Travel Boom
Hot Keywords: National Day holiday, travel boom, red tourism
Description: Tourist attractions saw a huge influx of visitors, with red tourism sites and patriotic memorials becoming popular due to the 75th anniversary of China’s founding. Some museums extended hours to accommodate the crowds.
Hot Index: 11.23M
The Taste of Autumn in Osmanthus Honey
Hot Keywords: Osmanthus honey, autumn flavor, seasonal foods, traditional delicacies
Description: Autumn, a season of traditional festivals and harvest, brings with it seasonal specialties like Osmanthus honey. Symbolizing the essence of fall, this flavor-rich product reflects people's appreciation for nature’s delicacies. Enjoyed on its own or used in desserts, Osmanthus honey is beloved for its unique taste.
Hot Index: 10.54M
How Many People Climbed Mount Tai this National Day?
Hot Keywords: Mount Tai, National Day Golden Week, hiking experience
Description: As one of China's Five Sacred Mountains, Mount Tai attracted a significant number of domestic and international tourists during the National Day holiday. While official visitor data is yet to be released, it is clear that Mount Tai remains one of the most popular destinations during this festive period.
Hot Index: 9.35M
Gen Z Embraces "China Style"
Hot Keywords: Generation Z, China Style, cultural confidence, Hanfu enthusiasts
Description: As Chinese youth increasingly take interest in traditional culture, China Style has become a major cultural movement. Generation Z showcases their cultural identity and pride by wearing Hanfu, participating in intangible cultural heritage activities, and supporting domestic brands.
Hot Index: 9.3M
Take a Look at the Clean Eating in Your Photo Album
Hot Keywords: clean eating, healthy lifestyle, natural ingredients
Description: “Clean eating” is trending as people focus on unprocessed, nutritious foods. TikTok users are sharing colorful salads, grain bowls, and low-calorie recipes, inspiring others to embrace a healthier lifestyle.
Hot Index: 8.7M
Douyin (TikTok China) Trends of the Week - 20 Sept. 2024
1.Announcement of 19 New Professions
Hot Keywords: New professions, job market, emerging fields
Description: The official announcement of 19 new professions has sparked significant discussions across various platforms. The newly introduced roles, many of which are focused on technology and innovation, highlight the dynamic nature of the job market. Conversations around these professions emphasize the need for continuous skill development and adaptation to evolving industry demands.
Hot Index: 11.7M
Is the A-Share Bull Market Here?
Hot Keywords: A-share market, bull market, stock market, Chinese economy
Description: The recent rise in the A-share market has sparked debates about whether a new bull market is forming. Investors are closely watching trends and policies to assess potential opportunities and risks.
Hot Index: 11.8M
New Hero "Ying/Shadow" CG in Arena of Valor @Tencent Games
Hot Keywords: CG trailer, mobile game, hero release
Description: The latest hero "Ying/Shadow" has made a big splash in Arena of Valor. The impressive CG trailer introduces players to Ying's shadowy, versatile abilities, stirring excitement in the community. Discussions around strategies and gameplay insights are buzzing, as players anticipate how this new hero will change the meta.
Hot Index: 11.2M
Foodies' National Day Food List
Hot Keywords: National Day, Chinese cuisine, holiday treats
Description: As National Day approaches, food lovers are sharing their ultimate holiday food lists. From traditional Chinese delicacies to modern street food, this guide highlights must-try dishes for celebrating the holiday in style.
Hot Index: 9.3M
Check-in: First Stop of National Day Travel
Hot Keywords: National Day, travel, scenic spots
Description: As the National Day holiday begins, travelers are sharing their first stop destinations on social media. From bustling cities to serene landscapes, everyone is excited to explore new places and capture memorable moments. Whether it’s nature, history, or culture, these trips promise to be full of adventure and discovery.
Hot Index: 9.2M
Douyin (TikTok China) Trends of the Week - 13 Sept. 20
1. Mid-Autumn Festival Greetings
Hot Keywords: Mid-Autumn Festival, holiday, greetings
Description: The celebration of the Mid-Autumn Festival has sparked conversations across social platforms, with people exchanging festive greetings and well wishes. Many are sharing cultural stories and memories tied to the holiday.
Hot Index: 12.1M
2. iOS 18 Official Release Goes Live @Apple
Hot Keywords: iOS 18, official release, technology
Description: Apple's iOS 18 has officially been launched, generating excitement among users. Many are discussing the new features, performance improvements, and user interface updates, marking a significant moment for iPhone and iPad users worldwide.
Hot Index: 12.1M
3. Why Hairy Crabs Are Struggling to Sell This Year
Hot Keywords: Hairy crabs, market, sales
Description: The market for hairy crabs has experienced a significant decline this year, leading to much discussion online. Many are wondering about the causes of the drop in demand and the impact on the traditional crab-selling season.
Hot Index: 10.5M
4. Wang Churan's China Chic Style Stuns Audiences
Hot Keywords: Wang Churan, new look, China Chic
Description: Chinese actress Wang Churan's latest appearance has created a buzz online, with many praising her stunning transformation and unique style. Fans and fashion enthusiasts alike are captivated by her bold and eye-catching new look.
Hot Index: 10.3M
5. What It's Like to Celebrate Mid-Autumn Festival Abroad
Hot Keywords: Mid-Autumn Festival, abroad, experience
Description: Many people living abroad are sharing their unique experiences of celebrating the Mid-Autumn Festival in foreign countries. From cultural differences to creative ways of keeping traditions alive, the topic has sparked a wide discussion online.
Hot Index: 9.2M
Looking to stay ahead in the world of Douyin (TikTok China)? Subscribe to our weekly trend report and never miss out on what’s hot on the platform. Whether you’re looking for inspiration or insights, we’ve got you covered! RougeLink, with offices in Paris, Shanghai, and Hangzhou, specializes in e-commerce and digital marketing services. As a strategic partner of TikTok, Douyin (TikTok China), and Xiaohongshu, we work with international brands to implement online strategies in Europe, US and China, offering comprehensive solutions across the entire e-commerce value chain. Want to launch or improve the management of social media account or e-commerce operation on Douyin (TikTok China), please contact RougeLink.
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