Finding the right people on TikTok can help your brand build real connections, gain loyal customers, and increase sales. But, how can we find our people? Well, this might be the hardest part in
If you need help optimizing your TikTok account and reaching the right audience, contact us !
Get to Know Your Audience
A study by Neuro-Insight found that TikTok’s mix of relevant content and high engagement makes users more open to brand messages. This means businesses have a better chance of getting noticed compared to traditional advertising.
But before you can connect with people, you need to understand who they are.
How to Find Your Target Audience:
Learn About SubculturesSpend time on TikTok to see what kind of content your potential customers enjoy. Pay attention to the mood, tone, and style of the videos they engage with. Signing up for a TikTok Business Account can give you insights and tools to help with your strategy.
Use Hashtags to ExploreSearch for keywords related to your business to see popular hashtags. These help you find communities and interests that match your brand. You can also check out trends and insights in TikTok’s Creative Center.
Engage with the CommunityBecome part of the conversation. Create original content, comment on videos, reply to posts, and follow relevant creators. Even small interactions can help you connect with your audience.
Use Ads to Reach the Right People
Once you understand your audience, you can target them more effectively with TikTok Ads Manager. Here are four ways to do it:
1. Custom & Lookalike Audiences
TikTok lets you create custom audiences based on past interactions, like website visits, newsletter sign-ups, or engagement with your posts. You can also exclude people who have already made a purchase.
Another option is lookalike audiences, which helps you find users similar to your current customers.
Example: If you have a list of loyal customers for your beauty brand, you can upload it to TikTok Ads Manager. The system will find people with similar interests, improving your ad results.
2. Demographics
You can target ads based on:
Gender
Age
Location
Language
This helps you reach a broad but relevant audience on TikTok.
3. Interests & Behaviors
TikTok allows you to target people based on what they watch, comment on, and engage with.
Interests: Show ads to people who interact with content in specific categories, like makeup, fitness, or pets.
Behaviors: Target users based on their recent activity, such as watching certain types of videos or following specific creators.
4. Device Targeting
You can also narrow your audience based on device specifications, which is useful for tech and gaming brands.
Example: If you’ve developed an app for Android, you can set your ads to target only Android users.
Device targeting options include:
Operating system & version
Device model
Connection type
Carrier
Device price
Build Real Connections on TikTok
The best way to find the right audience on TikTok is to research, experiment, and have fun. Spend time on the platform to understand how users interact, then use TikTok Ads Manager to fine-tune your targeting. The more you connect with the community, the better your brand will perform.
If you need help optimizing your TikTok account and reaching the right audience, contact us !
Rougelink, with offices in Paris, Shanghai, and Hangzhou, specializes in e-commerce and digital marketing services. As a strategic partner of TikTok, Douyin ( TikTok China ), and Xiaohongshu, we work with international brands to implement online strategies in Europe, US and China, offering comprehensive solutions across the entire e-commerce value chain.
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