The Ultimate Guide to TikTok Hashtags in 2025

Hashtags play a crucial role on TikTok, helping creators boost the visibility of their videos and reach a targeted audience. In 2025, mastering hashtags is more important than ever to stand out on the platform.

If you're looking for expert guidance on optimizing your TikTok strategy, don't hesitate to reach out to us, we are here to help!

Book an Appointment !

What is a TikTok Hashtag?

A hashtag is a word or phrase preceded by the "#" symbol that you add to your TikTok video descriptions. These tags, limited to 100 characters, categorize content and make it easier for users to discover videos related to specific topics.

Why Use Hashtags on TikTok?

Hashtags serve several key functions:

- Enhancing discoverability: Since TikTok removed the "Discover" tab, hashtags have become the primary tool for exploring new content. They help the algorithm categorize and distribute videos to the right audience.

- Strengthening branding: Creating unique hashtags for a campaign or business helps build a digital identity and increase brand recognition.

- Boosting engagement: Relevant hashtags can drive more interactions, attract new followers, and improve overall engagement rates.

Types of Hashtags on TikTok

Branded Hashtags

These customized tags represent a company or marketing campaign. They allow brands to centralize user-generated content around their products or initiatives, making performance tracking easier.

General Hashtags

Tags like #LifeHacks or #EasyRecipes categorize videos under broad themes. While they don’t guarantee massive reach, they are essential for users searching for specific content.

Community or Niche Hashtags

For targeting a specific audience, community hashtags are ideal. Examples like #FoodieTok or #TikTokMadeMeBookIt help connect with groups interested in food or travel. TikTok has seen a rise in these hashtags, reflecting the growth of niche communities on the platform.

Sponsored Hashtags

Used in marketing campaigns, such as challenges or contests, these hashtags generate buzz and encourage creative community engagement. For example, a brand might launch a hashtag to promote a new product feature.

How to Use Hashtags to Boost Your Business on TikTok

Finding the Right Hashtags

Analyze Your Competitors

Studying the content and hashtags used by competitors can help you identify relevant hashtags for your business. This strategy enables you to reach a similar audience and discover new niche hashtags.

Understand Your Audience

Look at the videos your followers engage with and analyze the accounts they follow to identify trending hashtags in your industry.

Track Hashtag Performance

Understanding the impact of your hashtags is crucial for optimizing your content strategy. TikTok provides robust analytics tools to measure the effectiveness of your hashtags, accessible under "Analytics" in your account settings.

Tips for Optimizing Hashtag Use on TikTok

1. Research popular and relevant hashtags: Use TikTok’s search tool to find trending hashtags related to your content.

2. Choose specific hashtags over generic ones: Tags like #love are too broad. Use hashtags that precisely describe your video’s content to attract a targeted audience.

3. Use trending and niche hashtags: Engage with trending topics and use industry-specific hashtags to attract an interested audience.

4. Create branded hashtags: These are excellent for marketing campaigns and unique audience engagement.

5. Limit hashtags to 4 or 5 per post: Using too many can dilute your message and reduce effectiveness.

By integrating these strategies into your TikTok content plan, you can maximize your video reach and strengthen audience engagement.

If you're looking for expert guidance on optimizing your TikTok strategy, don't hesitate to reach out to us, we're here to help!

Book an Appointment !

Rougelink, with offices in Paris, Shanghai, and Hangzhou, specializes in e-commerce and digital marketing services. As a strategic partner of TikTok, Douyin ( TikTok China ), and Xiaohongshu, we work with international brands to implement online strategies in Europe, US and China, offering comprehensive solutions across the entire e-commerce value chain.