TikTok's Top View advertising format is one of the most powerful ways for brands to capture users' attention as soon as they open the app. With an immersive and impactful video displayed in full screen and with sound on, this format leaves a strong impression from the very first moment.
What Is Top View?
Top View is an ad format that appears first when users open TikTok. It occupies the user’s entire screen for 3 seconds before transitioning into a native video experience integrated into the TikTok feed. With a recommended length of 9 to 15 seconds (though videos can last up to 60 seconds), Top View provides exceptional visibility while ensuring a smooth user experience.
Available only for 24 hours and limited to a maximum of 5 appearances per user, this format is ideal for product launches, event campaigns, or key branding moments.
Why Choose the Top View Format?
Maximum Visibility
With Top View, your brand is the first thing users see when they open TikTok. This strategic positioning guarantees increased visibility, making it ideal for enhancing brand awareness.
An Immersive Experience
Thanks to its full-screen display and sound-on video, Top View delivers an ad experience that immediately grabs attention. According to TikTok, 71% of users say this format captures their attention, and they are 1.5 times more likely to remember the brand compared to other ad formats.
Enhanced Engagement
Users interact with Top View videos through options like sharing, liking, commenting, or redirecting to specific pages (website, TikTok page, hashtag, etc.). This interactivity strengthens the connection between brands and their audience.
Precise Targeting
Top View allows campaigns to be tailored with targeting criteria such as age, gender, interests, or even operating system.
Guaranteed Impressions
With an appropriate budget, it is possible to secure guaranteed impressions, enabling you to “own the day” by purchasing all impressions to maximize your campaign’s impact.
How to Launch a Top View Campaign on TikTok?
Feel free to contact Rougelink for your TikTok projects! Or book an appointment with us if you prefer!
Rougelink, with offices in Paris, Shanghai, and Hangzhou, specializes in e-commerce and digital marketing services. As a strategic partner of TikTok, Douyin ( TikTok China ), and Xiaohongshu, we work with international brands to implement online strategies in Europe, US and China, offering comprehensive solutions across the entire e-commerce value chain.
Risks to Consider
While Top View is a powerful ad format, certain challenges can arise:
High Cost: This format is less accessible for small businesses.
Limited Duration: If the campaign is not optimized, the 24-hour window may not be enough to achieve meaningful results.
Imperfect Targeting: A poorly defined audience can reduce effectiveness and ROI.
Subpar Quality: Low-quality or unengaging videos can harm your brand image.
Our Tips for a Successful Top View Campaign
Work with Experts
Partnering with a specialized agency like Rougelink can help you maximize your ROI through tailored strategies and real-time tracking.
Create Engaging Content
Focus on dynamic and creative videos designed to captivate users within the first few seconds.
Plan Ahead
Reserve your impressions at least 60 days in advance to ensure the availability of desired slots.
Test and Optimize
Conduct A/B testing to identify the most effective elements and adjust your strategy based on the results.
With the Top View format, TikTok provides brands with a unique opportunity to stand out to an engaged and connected audience. Whether for a product launch, branding campaign, or event, this premium ad format is a powerful tool to maximize the impact of your messages.
Ready to transform your advertising strategy? Launch your next Top View campaign and make your brand a TikTok star!
How to Launch a Top View Campaign on TikTok?
Feel free to contact Rougelink for your TikTok projects! Or book an appointment with us if you prefer!
Rougelink, with offices in Paris, Shanghai, and Hangzhou, specializes in e-commerce and digital marketing services. As a strategic partner of TikTok, Douyin ( TikTok China ), and Xiaohongshu, we work with international brands to implement online strategies in Europe, US and China, offering comprehensive solutions across the entire e-commerce value chain.
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